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Only rookies obsess over “pretty” design. Professionals create usable websites. Forget the Dribbble trap: superficial beauty fails in the real world. Discover why giants like Amazon and Google prioritize function over aesthetics, and learn to build a profitable website by mastering the 5 pillars: from the Rule of Eight in spacing to content as king. Discover why functional web design beats aesthetics. Learn how to create profitable websites that truly work for your business.